2022
Corner Booth Club
User Interviews & Analysis
Visual Design
Branding
Strategy
Introducing NFTs and Web3 to Chicago's local food scene.
Overview
Corner Booth Club is an NFT-based membership program celebrating Chicago restaurants and local food culture. NFT ownership unlocks exclusive perks (such as discounts, rare menu items, and special access) while helping drive business to local restaurants in the wake of COVID-19.
My Role
As an intern at Relish Works in 2022, I led the creation of Corner Booth Club’s brand system and visual assets. The primary goal was to educate users and reduce barriers to minting NFTs, which informed a nostalgic, approachable visual identity. My work also included ride-along research and user research to support a successful launch and long-term growth.
